The photos of your online store can significantly improve the SEO in search engines, but you have to work a little bit. As most of you know the language that is used to describe and translate the structure, text, and images of a website is HTML. Within this language, there exists a term called attribute, which is the one that gives certain characteristics to an element. Well, there are certain attributes that you have to know to apply them to your images and thus improve the positioning of your online store and your marketing. Make your website look better with the help of logo design In Orlando, FL. Here is a summary of some of the guidelines you have to follow to achieve this:
Rename the file
Do not upload to your server the images with the file name that the camera generates. It takes a little time to rename them, and it helps a lot to local SEO. Try to make the name as descriptive as possible in one or a few words. Avoid tildes and blanks. The title of our example image is “Camera_Zenit_analogy."
The title attribute is the text that will appear when the mouse is placed on the image. If you are interested, it may be the same as the file name.
The alt attribute refers to the alternative text that will appear when the image has not been loaded for some reason. It is also the one used to tell search engines what the image contains. In this attribute, you have to include the words that best describe your image, the keywords. To determine them you must think about how you would look for a customer, the product you want to sell. Or better yet, analyze, with your analytics tool to determine what words are used in the search engine of your website. In the case of the example that I put the keywords would be “alt =" Analog Camera Zenit 12xp “. Watch out! Google penalizes these keywords when you use them in decorative images: background, buttons, borders, etc.
In the same way, you have to rename and tag (keywords) the different images that you have of the same product. If an article is presented through, for example, four photographs (front, side, back, and interior), all these graphics must be labeled in the same way, but adding to each one the corresponding keywords by perspective.
Right Image Size
Optimize images at the right size and resolution, so your online store does not take long to load. There are those who say that Google penalizes those webs that take a long time, but this is not entirely accurate. Google does not penalize. Users penalize it. If the page they are visiting is slow, they will most likely become impatient and close the window. The average load time of the webs is about 3 seconds on computers, and 5 seconds on mobile devices. The ideal thing is that the images you upload do not weigh more than 70kb, although sometimes it is challenging to comply. With this size, the average load is in 1 second. Logo design In Orlando, FL can improve your website"s look.
Reduce Image Resolution
To reduce the photographs to the resolutions and sizes, you need you can do it in several ways. If you have photo editing software such as Adobe Photoshop, you simply have to go to “Save for the web" and determine there the compression and the number of pixels. If you don’t have Photoshop, there are different tools online that can do the same job, no need to install any program. You can use Photoshop.com, PicMonkey, Pixlr, FotoFlexer, GIMP, Imageoptim, Ipiccy, etc.